Abstract Draft. Please Help.
When Time declared “you” its 2006 “Person of the Year,” it was an official recognition by mainstream media of the continued impact of Internet technologies on our culture. Specifically, the recognition of a collective, abstract, yet seemingly empowered “you” was a nod to a dramatic shift in Internet technologies – namely, the development and widespread popularity of sites revolving around user-created content. This new age of Internet technologies (often referred to as “Web 2.0”) emphasizes peer-to-peer sharing, open-source software, decentralization of authority, and nonhierarchical structures, thereby revolutionizing the way that people access information and communicate with one another.
Additionally, while the use of the Internet to support political agendas is not a new practice, the recent development and widespread popularity of sites revolving around user-generated content has led to greater conceptualization of the Internet as a public sphere – a site of political and persuasive engagement by offering advantages that may not be available through other forms of media (Warnick, 2007). Proponents claim that this “new” Internet enacts democratic principles by bringing previously marginalized voices into the public arena, by encouraging active participation, and by fostering among citizens a shared responsibility in the knowledge-building and dissemination process. But as the popularity of these social networking and information-sharing sites continues to grow, major corporations and political figures seek ways to capitalize on and control the public discourse within these highly networked spaces.
The popularity of sites such as MySpace, Facebook, Wikipedia, and YouTube, for example, has forced media giants and large corporations to dialogue with consumers in unprecedented ways, most recently resulting in the integration of high-profile, big-media sponsored political events into Web 2.0 formats. One of the most recent instances of mainstream cultural institutions trying to capitalize on the popularity of these internet technologies is the recent CNN-YouTube debate, which was held July 23, 2007. Eight presidential hopefuls from the Democratic Party took part in the debate, in which candidates fielded video questions submitted by YouTube users, in addition to more traditional questions posed by journalists. More than 2.6 million viewers tuned in to the debate (Seelye, 2007), and, despite some initial reluctance, some Republican Party candidates have agreed to participate in their own CNN-YouTube debate on November 28, 2007.
YouTube, in fact, was one of the key websites mentioned in Time’s 2006 “Person of the Year” article. Founded in 2005, the popular video sharing site allows users to upload and view video content for free and has already demonstrated considerable cultural significance, as the Time recognition and aforementioned CNN-partnered debate would suggest. Of equal interest is the way the site has perhaps revolutionized the relationship between advertisers and consumers, as major networks continue to take advantage of the site’s widespread popularity by developing their own YouTube presences. It’s clear, then, that we will continue to see more politically invested and corporate-sponsored Web events in the future as government agencies, major corporations, and political figures work to gain favor in the minds (and purses) of Internet users.
The cultural significance of sites like YouTube, then, cannot be understated; but what does this mean for higher education? What does this mean for rhetoric and composition studies? To what extent has Web 2.0 remediated what counts as public argumentation and who is qualified to practice it? What are the new modes of argumentation in digital spaces, and how should/can we bring those modes of argumentation into our pedagogical practices? As formal sites of knowledge production, many institutions struggle to reconcile traditional academic values with the open-source spirit of knowledge-sharing that rests at the heart of the Web 2.0 ethos. Additionally, many fear that Web 2.0’s pervasive linking and tendency toward a “viral” spreading of content may have negative consequences for our intellectual future, since the vast interconnectedness of these technologies means that “misinformation never goes away” (Keen, 2007). As for the civic potential of social networking sites, to what extent do issues of access and literacy still exclude populations from this revitalized “public sphere”?
These are legitimate concerns, and the above questions therefore form the basis of inquiry for this project. Specifically, this project aims to provide a detailed review of research relevant to conceptualizations of the public sphere, participatory rhetoric, and digital media. This literature review is designed to set the groundwork for a dissertation project by pointing out areas of similarity and contradiction in current conversations, as well as by illuminating gaps in research and possible areas of focus for the dissertation project. I will use Barbara Warnick’s recently published Rhetoric Online: Persuasion and Politics on the World Wide Web as a starting point, as it engages the above discussion and also provides a useful works cited list. I will draw relevant sources from both speech communication and composition studies traditions of rhetoric, and I will also engage sources from such fields as media studies and political science, as appropriate.