Observation Activity
Date: September 20 and September 24, 2007
Time: 4:30-5:30 p.m. and 2:00-3:00 p.m.
Participants: Waitstaff, diners
Location: Easy Street Café
First observation (September 20, 4:30 p.m.): The physical environment
|
Observation |
Notes |
|
The restaurant is dimly lit |
Perhaps this is to help create a more relaxing atmosphere? |
|
The restaurant is lit by several antique-style light fixtures – most tables have one overhead. Each lampshade seems to be different in design. |
This use of different antique-style lighting adds to the charm and ambiance of the restaurant. |
|
Wood tables and booths line either side of the main aisle of the restaurant. Each table is set with paper napkins, a knife, a fork, salt, pepper, and a stand-alone mini-menu of featured items |
The choice of materials communicates something about what kind of restaurant this is. I would guess by the fact that there are place settings that this is not a “fast-food” joint; however, I would guess by the presence of paper napkins that this is not an upscale fine-dining establishment, either. |
|
Brick walls display an array of pictures, including framed photos of celebrities. A bulletin board near the front of the restaurant also displays fliers for upcoming events, as well as advertisements for Grumpy Dave’s (the bar upstairs), and menu items. The current big promotion seems to be for the Buffalo Burger. |
The pictures and assorted fliers and posters project an image of a locally-invested establishment – an establishment that cares about partnering and promoting artists/businesses/others in the local community. |
|
There is a slightly raised seating area (one step up) near the front of the restaurant (to the right upon first entering the door, in front of the window). |
I wonder what motivated this kind of architectural approach…? Was the restaurant specifically designed with this window area, or was the building already structured like this, prior to the restaurant? For that matter, what businesses/organizations existed in this space prior to it being a restaurant? |
|
Upon entering the front door, the bar area is ahead and to the left. There is a giant fan-like contraption displayed over the bar. It looks like an antique. |
I wonder what the story is behind this unique item. |
Second observation (September 24, 2:00 p.m.): The Human Interaction
|
Observation |
Notes |
|
A male employee, seeming to be in his late twenties or early thirties, is seating the customers. He has short blonde hair, is about 6 feet tall and is probably around 230 pounds. In addition to seating people, he distributes the menus and states who the waitstaff will be. |
He seems a little abrupt in his customer service – is he new? Or maybe he’s having a bad day? Or maybe I’m having a bad day? |
|
There don’t seem to be too many people working – I can only see two waitresses, a bartender, and the “host” who seats people. |
Perhaps this isn’t typically a busy time of day. I wonder how many people are working in the back. I wonder what hours are the busiest for this establishment. |
|
I can easily see two occupied tables from where I’m sitting. One is occupied by a woman appearing to be in her late fifties to early sixties. She is eating alone. She appears to have been shopping, as there is an Elder-Beerman bag at her feet. The other table is occupied by a male and a female, both of whom have just received a very fragrant plate of barbecue chicken. |
|
|
Our waitress greets us and takes our drink order. She looks to be in her twenties, about 5’5, maybe 130 pounds. She has dark hair and glasses. I order an unsweetened iced tea, as does my dining companion. |
|
|
My dining companion and I engage in light conversation as we decide on what to order. I notice people at the tables around me doing the same thing. People seem subdued – not unhappy, but not overly exuberant, either. |
|
|
The waitress returns to take our orders. I order first – a half-sized Cobb salad without croutons, pepperoncini, or red onion. My companion also orders a Cobb salad, with no deletions. I notice that the waitress does not write the order down. |
Why doesn’t she write down the order? The waitress I had when I came here a few days ago definitely used a notepad and pen to take orders. |
|
My dining companion and I continue our conversation. I notice the table to our left stand up to leave – there are four of them: three adults (two seeming to be in their fifties, one perhaps in her thirties) and a child of about five, who is sporting pigtails and a red/white checkered dress. |
|
|
Our order arrives. My order is correct, much to my delight. The waitress asks if she can bring us anything else, and we tell her that we’re fine. We eat our lunch and continue our conversation. I stop trying to take notes at this point. |
|